Designing a Seamless Mobile Experience for Vehicle Owners and Dealership Service Retention
Role: UX/UI Designer
Focus: Native Mobile App Design, User Flow Mapping, Onboarding, Information Architecture.
Tools: Figma, Jira.
Company: Dealership client at Innovate Group
The Challenge
The project goal was to design a mobile app for vehicle owners to manage their data, access documents, and schedule service in one place. The core challenge was integrating highly diverse information into a single, cohesive, and easy-to-use native mobile experience.
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Scattered Data: Users need to manage diverse information such as vehicle VIN, license plates, insurance, and uploaded documents.
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Diverse User Base: The design needed to maintain simplicity and accessibility across a wide range of user types, from first-time app users to experienced drivers.
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Service Retention: The solution had to streamline the post-purchase process to simplify service scheduling, helping the dealership client improve service retention.
The Goal
Design an end-to-end app experience that supports both vehicle management and service retention, creating a foundation for a customer-first experience that boosts post-sale engagement.
Solution and Key Features
I designed a native mobile app for customers of a nationwide automotive group, helping them manage their vehicles, access important information (post-purchase data), and schedule service from a dealership.
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Integrated Vehicle Management: The app enables users to manage their vehicle's data, link their records from the dealership, and easily view documents.
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Data Centralization: Once linked, the app displays key data like VIN, license plate, and uploaded documents.
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Simplified Service Scheduling: Designed intuitive flows for managing and scheduling appointments in one place.
Outcome
Created a strong foundation for a customer-first experience that is designed to boost post-sale engagement and service retention for the dealership.